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Learn the essentials of B2B loyaltyCustomer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits. The good news: by identifying the key purchasers and influencers in your client organizations and then building relationships with them that mimic relationships in the consumer world, you can increase the retention, yield, and lifetime value of your best customers. Download Chapter One of our Essential Guide to B2B Loyalty, brought to you by Reward Paths.
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About the Guide |
The Essential Guide to B2B Loyalty is designed to provide a complete overview of best practices and proven techniques to build customer loyalty in a business-to-business environment. Whether you're thinking about launching a customer loyalty program, using reward and recognition techniques to build engagement, or to compile a database of customer behavior and preferences to help you deliver personalized and relevant offers, the Essential Guide to B2B Loyalty provides you with the knowledge and tools to succeed. Learn more about the Guide here.
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About Reward Paths |
The Essential Guide to B2B Loyalty is published by Reward Paths. Reward Paths’ proprietary loyalty technology offers unprecedented value, customization, and speed to market for mid-market B-to-B and consumer-facing clients. We bring a compelling, turn key, and affordable presence long absent from the US market. No other loyalty platform offers our combination of value, features, and speed.
To learn more, visit the Reward Paths web site. |